Michael V Russo
Author
Language
English
Formats
Description
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. By clearly and pragmatically...