At the dawn of the 20th Century, a new breed of innovator rises up to expand American industry and push the limits of new technology. A trailblazer named Milton Hershey bets big on a revolutionary idea.

When a New York bakery owner passes away suddenly, his wife Martha Entenmann takes the reigns of the company and grows it into a national powerhouse. Meanwhile, a married couple have bankrupted one bakery, but are determined to succeed their second time.

Small town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years which he sells nationwide.

In New York City, former Olympic wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open wildly different establishments in the heart of the city.

When brothers open an Italian restaurant in Cleveland in 1924, neither realizes that their quest to introduce Italian food to Americans will result in one of the nation's most iconic brands. But their success attracts the attention of another food giant.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit. But while he works to mass produce this new treat, the McCulloughs hit upon the same idea.

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors--a bitter, bottom-shelf whisky, and a flavorless foreign moonshine.

Visionary innovators invent the first dog treat, the first dry dog food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.

The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.